Avoid Making These Mistakes Building
Hey fellow business owners! Here’s the thing, becoming a new business owner is exciting, scary, and rewarding. It’s also one of those things where mistakes happen. It’s normal, no one has all the answers in the beginning and that’s okay. However with so many resources available it’s no excuse not to do a little research before jumping out there. Right?!
Starting out with a clear vision of your brand is one thing many business owners overlook. Branding your company the right way in the beginning is a essential for any start up. Coming off with a strong brand message in the beginning will save you from making costly mistakes in the long run. This is not to say established businesses don’t make mistakes, but the stakes are much higher when you’re a newbie and trying to establish credibility and get a new audience to trust you.
Establishing the right brand messaging is a major key to success early on. Your customer will know it’s you and have an expectation if done correctly. Having a brand strategy in place along with brand guidelines will always keep your business in line with the vision and mission.
The biggest branding mistakes new owners make are compiled into the list below. Don’t fall into the trap of doing this. This is not a comprehensive list but some things to get your brain thinking and save you from wasting time and money.
1. You Don’t Know Your Ideal Client.
Please don’t be a Jack or Jill of all trades. Not knowing your target market is the easiest way to lose money just starting out. Think about it, how can you effectively market your business if you have no clue who you’re talking to? In order to be seen in the marketplace you must decide who your ideal client is and craft your messaging to speak directly to them.
2. You Are Not Authentic.
Authenticity is the key to growing your brand. What works for one company may not work for yours and that’s fine. But, you can not emulate what someone else is doing when it is not true to your company’s vision and mission. Stay true to your company’s mission and value proposition.
3. You Are Not Consistent.
As a new business potential clients, competitors, and people are watching. The worst thing start up businesses can do is not stay consistent. Consumers watch how you move before ever spending a dime with you. If you start off flaky customers will not see you as trustworthy and move on.
4. You Don’t Have Branding Guidelines.
Always put your best professional foot forward. It doesn’t matter if your business made $1.00 or $100,000 with all the technology available there is no reason to not have your visuals on point.
Before ever posting, mailing, or whatever form of communication you choose your company should have some things in place that will set the tone for how your brand is represented. (Keep in mind this list is not comprehensive)
- Brand Colors
- Logo, Watermarks
- Fonts and Typography
- Branding “Voice”
5. You Don’t Have a Strategy in Place.
I say this time and time again, every business should have a social media strategy and marketing strategy in place. What’s the point of posting if there is no intention behind it? There should always be an outcome you are seeking to gain.
The most successful brands did not become incredible overnight. Make sure you are branding with purpose. Stay consistent and authentic to your brand identity and your new venture will become successful with time and patience. Everybody has to start somewhere, so make sure you start the right way.